home > brand philosophy Legendary Japanese cosmetics creator, Shu Uemura. shu uemura blends the best elements of "Nature, Science, & Art" to create contemporary make-up, innovative skincare and high quality professional tools that fuse simplicity with elegance. Inspired since 1958 by an aesthetic and professional spirit, shu uemura's make-up provides a wide artistic palette of precise colors and textures to play with for a trendy, natural, or sophisticated finish.  Colors in skincare-like formulas easy to blend, to apply, fitting well with skin, providing long-lasting effects. A pioneer in Cleansing Oils, shu uemura develops skincare that promotes beautiful skin.  Based on Depsea Water, a concentrate of the purest water extracted from the deep sea, and Japanese phyto-ingredients, all our sensorial formulas naturally help improve metabolism in even the most delicate skin.  Explore the unique world of shu uemura and find your own beautiful expression through make-up while respecting your skin.