celebrate the season to come with shu uemura's iconic cleansing oil and UV under base mousse, specially designed in beautiful kimono of mamechiyo. dress up your complexion in spring flowers and butterflies would come and rest on you!
mamechiyo for shu uemura - kimono à la mode, fleurs du printemps
for this special-edition UV under base mousse and cleansing oil, mamechiyo used four spring flowers cherished in Japan—Fuji, Sakura, Botan, and Ume. matching each bloom to a women's beauty, a feeling of spring wraps itself around you with a sensitivity reminiscent of the poetic world of spring. mamechiyo invites you to journey between retro and contemporary worlds like butterflies.
a new world where fun and color bring happiness and the sensibility of spring blooms, full of hope and a playful beauty.
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extracting the essence of tradition and re-creating a contemporary new style with edge, mamechiyo is a modern kimono artist, an enchantress of the kimono. from childhood, she dreamed of becoming an apprentice geisha. she started to work in second-hand shops to pursue her attraction to kimono. fascinated with reviving antiques and adding the essence of the 21st century, mamechiyo creates high fashion kimono for women who adore fun and beauty. mamechiyo has always been fascinated by the intricate and delicate patterns used in traditional kimono and always imagined how the work of old kimono craftsmen would translate to modern times. what kind of creations are possible?
mamechiyo's world is one that is free and infinite, depending on your creativity; your world will spread from the past to the present and into the future bringing a life full of dreams and the spirit of contemporary Tokyo to your universe.
her recent kimono styling